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  • Endless Joke
    Endless Joke
    by David Antrobus

    Here's that writers' manual you were reaching and scrambling for. You know the one: filled with juicy writing tidbits and dripping with pop cultural snark and smartassery. Ew. Not an attractive look. But effective. And by the end, you'll either want to kiss me or kill me. With extreme prejudice. Go on. You know you want to.

  • Dissolute Kinship: A 9/11 Road Trip
    Dissolute Kinship: A 9/11 Road Trip
    by David Antrobus

    Please click on the above thumbnail to buy my short, intense nonfiction book featuring 9/11 and trauma. It's less than the price of a cup of coffee... and contains fewer calories. Although, unlike most caffeine boosts, it might make you cry.

  • Music Speaks
    Music Speaks
    by LB Clark

    My story "Solo" appears in this excellent music charity anthology, Music Speaks. It is an odd hybrid of the darkly comic and the eerily apocalyptic... with a musical theme. Aw, rather than me explain it, just read it. Okay, uh, please?

  • First Time Dead 3 (Volume 3)
    First Time Dead 3 (Volume 3)
    by Sybil Wilen, P. J. Ruce, Jeffrey McDonald, John Page, Susan Burdorf, Christina Gavi, David Alexander, Joanna Parypinski, Jack Flynn, Graeme Edwardson, David Antrobus, Jason Bailey, Xavier Axelson

    My story "Unquiet Slumbers" appears in the zombie anthology First Time Dead, Volume 3. It spills blood, gore and genuine tears of sorrow. Anyway, buy this stellar anthology and judge for yourself.

  • Seasons
    Seasons
    by David Antrobus, Edward Lorn, JD Mader, Jo-Anne Teal

    Four stories, four writers, four seasons. Characters broken by life, although not necessarily beaten. Are the seasons reminders of our growth or a glimpse of our slow decay?

  • Indies Unlimited: 2012 Flash Fiction Anthology
    Indies Unlimited: 2012 Flash Fiction Anthology
    Indies Unlimited

    I have two stories in this delightful compendium of every 2012 winner of their Flash Fiction Challenge—one a nasty little horror short, the other an amusing misadventure of Og the caveman, his first appearance.

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Entries in PopMatters (1)

Friday
Jun222012

My God, It's Full Of Stars!

This week, I’m going to be a little more serious than usual. No idea why. I just am. And I want to talk about star ratings. No, I don’t want to discuss the relative merits of Justin Bieber or Katy Perry, fascinating as that might be; I’m talking about the graded star method many websites use to rate various products, but specifically as it pertains to indie authors, that aspect of the review system used by the mighty Amazon.

Sometimes feeling like I’ve accidentally wandered into a cosmologist convention, I keep hearing my fellow writers discussing star systems, conversations that range from the alleged importance of 5-Star ratings to dire warnings of the career damage caused by 1-Star ratings. There are even dark tales of jealous authors deliberately dropping a single star on the book pages of their competitors… a frankly bizarre behaviour, if true, since my admittedly collectivist-hippie-skewed moral compass informs me we’re less competitors than we are colleagues. My favourite star-related content is our own M. Edward McNally’s regular inclusion of 1-Star customer ratings for classic novels. The ratings, along with their concomitant cluelessness, are hilarious.

But let’s back up for a moment… as the actress said to the… oh, wait. No. Serious, remember? When I started writing music reviews for PopMatters, a large and very eclectic online pop culture magazine, unlike other similar outlets at the time, we didn’t do number ratings. I liked that. We were encouraged to really delve into the guts of whatever we were reviewing, blending journalistic facts with a more personal exploration of the music. I don’t regret my time writing for them one little bit. At the time, I was reading the thoughts of other music writers, many of whom debated the purpose of reviews: some arguing they were basically consumer guides and others championing the so-called “think piece” aspects of the form, and everything in between. If you’re interested, Robert Christgau is a great proponent and practitioner of the former (he literally names his reviews dating back to 1969 “Consumer Guides”), while the latter would probably be best personified by the late Lester Bangs (if you haven’t read him, do so, he’s great).

Now, I won’t claim I stopped writing for the site on any regular basis solely due to their introduction of number ratings, but I’m sure it was a factor when I decided to move on. They honestly felt arbitrary. Was my job to grade or rate, or was it to explore? Some might say both, and I’ve some sympathy with that position, but regardless, my own emphasis was very much on the latter. Why did it matter what number I assigned? Surely, the exploration of my reactions to the music, maybe some insight into the music’s roots or influences, comparisons with similar artists, were more valuable than a numerical rating… otherwise, why bother with the written review at all? I’ve never subscribed to the view, incidentally, that sees critics as failed artists, as something parasitic or even malicious. Oh, sure, some of them can be—music writing in particular can often be damn near toxic with snark—but at its best, the great review is complementary to the art it describes or eulogizes. It can and ought to be a symbiotic relationship.

So Amazon is in the business of selling books. They know the consumer likes to see a product quantified, so star ratings make sense for them. But for me—and I know I’m not completely alone in this—I want to hear about someone’s emotional engagement with a work. I want to know how it made them feel, what other things it reminded them of, whether plot- or character-driven, whether the language was robust or fragile, pretty or brutal. The last thing I really care about is some fairly arbitrary star ratings. Because they are arbitrary. I’ve heard writers complain about a 3-Star rating they just had, which suggests they think it means the book is considered mediocre. For what it’s worth, if forced at gunpoint to care, I’d make a comparison to the movie review aggregator Rotten Tomatoes, whereby a 60% rating is considered Fresh (as opposed to Rotten). Now, my math skills are as rudimentary as the reasoning abilities of a recently-defenstrated pygmy hedgehog, but even I can work out that 3 Stars is… uh … 60%. Right?

All of which is my roundabout way of saying: don’t sweat the numbers, read the reviews themselves—at their best, they’re far more crucial to an understanding of whether you will enjoy a work or not. And my fellow indie authors, unless you strongly suspect malice (and Amazon will remove reviews that are demonstrably vindictive or spiteful), try to ignore the numerical aspect of the review and really get to grips with the words themselves. They’re our stock-in-trade, after all, or we’d all be accountants instead. And, yeah, probably richer.

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A version of this post appeared on Indies Unlimited on June 8, 2012. also writes for Indies Unlimited and BlergPop. Be sure to check out his work there if you like what you read here.